Why Your Pharmacy Should be Using Social Media ::

About 240 million Americans use social media, roughly 75 percent of the total population. That statistic alone should provide enough of a reason for your pharmacy to have a presence on social media.

More people than ever are using social media to keep in touch with the world around them and to learn what is going on. Here are a few tips for using social media for your pharmacy.

Audience

Before you begin tweeting or setting up a Facebook page, determine whom you want to target with your message. For example, are you aiming for just a general audience, or do you want to focus on senior citizens, who have more chronic types of conditions?

Determine who your audience is so that you can focus your content and your images on information that will interest them.

Engage your readers

You certainly want to use social media to advertise your pharmacy and what it has to offer– hiring a new pharmacist, for example, or adding a new healthcare product.

But do more than this to really engage your readers and to keep them coming back. For example, include articles on health care and pharmacy that may be of interest to your readers or other healthcare-related news, or even news about the community.

Examine other sites online

Take a look at the social media efforts of other pharmacies to see what they are doing and how they are reaching their particular audiences. These may give you some new ideas too that you may be able to incorporate into your own social media content and marketing strategy.

Use images

Images are a great way to capture the attention of your readers, and your social media should include photos and graphics to engage your audience.

Social media dashboards

If you’re looking for a more sophisticated social media presence, you can also use online dashboards that can do things like preschedule content for you and also help with your marketing efforts.

 


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